I'm giving a marketing workshop tonight!

Effectively Marketing Yourself and Your Products
Farmers Market Institute Workshop
Co-presented by Daven Lee

The Farmers Market Institute will be presenting a free workshop on "effectively marketing yourself and your products at the Market" to be held TONIGHT at 6pm at the FM Pavillion.
Co-presenters include T.C Gritt, former produce manager for Whole Foods Market and Deborah Madison, well-known chef and cookbook author.

Getting customer attention through product presentation and consumer interaction

Daven's presentation will include:

Why do people shop at the Farmers Market and how can vendors help them?

Products do not sell themselves:

* Use language
* Tell the story of your products/business
* show your human side
* connect with your customer

How to do it

* Use body language to project success
* attract people into your booth
* keep them in your booth
* multiply your customers

Tonight!
For more information, contact David Henderson at the Santa Fe Farmers Market Institute, 505-983-7726.

Daven's presentation is based on the work of Bruce Baker, while using specific techniques and approaches that she has learned over five years of vending at the Santa Fe Farmers Market.