Effectively Marketing Yourself and Your Products
Farmers Market Institute Workshop
Co-presented by Daven Lee
The Farmers Market Institute will be presenting a free workshop on "effectively marketing yourself and your products at the Market" to be held TONIGHT at 6pm at the FM Pavillion.
Co-presenters include T.C Gritt, former produce manager for Whole Foods Market and Deborah Madison, well-known chef and cookbook author.
Getting customer attention through product presentation and consumer interaction
Daven's presentation will include:
Why do people shop at the Farmers Market and how can vendors help them?
Products do not sell themselves:
* Use language
* Tell the story of your products/business
* show your human side
* connect with your customer
How to do it
* Use body language to project success
* attract people into your booth
* keep them in your booth
* multiply your customers
Tonight!
For more information, contact David Henderson at the Santa Fe Farmers Market Institute, 505-983-7726.
Daven's presentation is based on the work of Bruce Baker, while using specific techniques and approaches that she has learned over five years of vending at the Santa Fe Farmers Market.
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