Let the Branding Begin

Dearest friends--what a hectic winter! I lost my digital camera. . .but just got a new one from my dad, so will be regaling you all with farm pics again soon.

First of all, I want folks to know that this is the first season I have continued to sell at the winter Farmers Market--and now that we are in our gorgeous building, and the Railrunner comes right into the Market, it is a very happening Saturday morning winter event. Come see me and the other hearty, creative vendors every Saturday from 9am to 1pm.

Second of all, last summer I worked on a business plan, then this fall received a business loan from Accion New Mexico, and as of this week, I am very excited to say that I will be working with local Michelle Moser, of Grace Communications, to update the "branding" of my business, which will include a new logo, a new line of custom soap mold designs, and new packaging that will ready my product to go out to stores, boutiques, spas, and knitting shops nation-wide!

I am very excited to work with Michelle, as she is not merely a graphic designer, but a marketer that has specialized in green businesses for over a decade. You can visit her website at gracecom.ws. Her principles are already grounded in the revolutionary ideas of such design leaders as William McDonough ("Cradle to Cradle"--see blog post, March 19, 2008). Check this out (from Michelle's website):

"We believe at its core, marketing is People-Centered, not market-driven. Our philosophy flows from the idea that employees are the source of your company's inspiration, and customers the source of infinite possibilities. By linking people--inside and out-- you inspire deeply authentic brand design and advertising language, that communicates who you are, what you do, and what you stand for. . .creating sustainable business communities with customers shopping for integrity."

Wow, what a good partnership for my business! Too good to be true! Stay tuned for more updates on my "branding journey"!